Acest subiect parca are un izvor nesecat de informatii. La fiecare intalnire live cu make-up artistii, asa cum se intampla la targuri sau seminarii, sunt rugata sa mai scriu un articol pe tema relatiei client-mua. E clar ca problema e mult mai grava decat credeam si ca impreuna ar trebui sa gasim o solutie sa comunicam mai mult. Sper ca articolele mele ajuta macar 10% sa fie aduse la suprafata niste probleme si neintelegeri si mai apoi sa fie si rezolvate. Am strans pentru voi, prietenii si cititorii mei, inca 4 lucruri pe care clienta le zice/crede despre make-up artisti, dar nu i le spune fata in fata. Sa le luam in seama, zic.

1. Clienta spune ca unii make-up artisti NU DEZINFECTEAZA PRODUSELE SI USTENSILELE. – daca e asa atunci e grav, daca nu e asa atunci poate ar fi bine sa fiti mai evidenti cu masurile legate de igiena, chiar in fata clientei. Puteti sa-i comunicati direct “acest produs l-am dezinfectat acum cu solutia x, aceasta pensula am spalat-o si sterilizat-o cu solutia y”.

2. Clienta spune ca unii make-up artisti ANULEAZA PE ULTIMA SUTA DE METRII PROGRAMAREA – mie personal nu mi-a venit sa cred cand am auzit asta, mai ales cand sunt atatea cazuri in care situatia sta fix invers, dar se pare ca e reala. Mi-au confirmat cateva persoane. Daca chiar e asa atunci eu va recomand sa fiti foarte atenti cum anulati programarile, motivele trebuie sa fie bine intemeiate si mereu sa-i oferiti clientei un ajutor, adica ii gasiti loc la o colega din breasla, la aceeasi ora, aceleasi servicii, aceeasi calitate, acelasi pret. Pentru ca trebuie sa va ganditi ca nu e foarte placut sa afli cu o zi inainte de eveniment ca nu mai ai MUA.

3. Clienta spune ca unii make-up artisti INCASEAZA BANI DIFERITI de la cliente, citez “facand pretul pe loc in functie de cum e imbracata clienta sau ce geanta are” – acest lucru am mai auzit si eu si nu de la cliente,ci chiar de la MUA si i-am sfatuit sa nu mai faca asta, e printre cele mai mari greseli. Clienta cred ca te poate ierta ca nu i-ai tras bine linia de tus la ochi, dar nu o sa te ierte ca i-ai luat preturi diferite. Cel mai bine este sa stabiliti o lista de preturi pe care sa v-o asumati. Daca voi doriti sa incasati un pret mai mic cuiva de exemplu, din simpatie sau alte motive, atunci anuntati ca veti face un discount, dar niciodata nu incasati mai mult, doar pentru ca persoana de pe scaunul vostru are o geanta Chanel.

4. Clienta spune ca unii make-up artisti SUNT VINOVATI de cum arata tenul lor – Intrebarea mea este oare clienta cata grija are de ten? Foloseste o crema buna, are grija de ten inainte de eveniment, isi mai face extractii din cand in cand? Comunicati cu clientele voastre si aflati aceste detalii inainte de a aplica un fond de ten.

Voi ce probleme ati mai intampinat? Ce credeti ca ar trebui sa facem?

English version, thanks to www.publitrad.ro

What else the clients say about make-up artists

This topic is like a wellspring of information. At every live meeting with make-up artists, as it happens in trade fairs and seminars, I am asked to write another article about the client-mua relationship. It is clear that the problem is more serious than I thought and we must find a solution to communicate more. I hope my articles help at least 10% to be brought up some issues and misunderstandings, and then be solved. I gathered for you, my friends and readers, another four things that the client says/thinks about make-up artists, but does not tell them face to face. To heed, I say.

1. The client says some make-up artists DO NOT DISINFECT THE PRODUCTS AND TOOLS. – if so, then it is serious, if not, maybe it will be better to be more obvious with measures relating to hygiene, right in front of the client. You can communicate directly to them "I now disinfected this product with the x solution, I washed, sterilized this brush with y solution".

2. The client says some make-up artists CANCEL THE APPOINTMENT IN THE LAST MINUTE – personally, I could not believe I heard this, especially when there are so many cases where the situation is reversed, but it seems to be real. Few people confirmed it to me. If it really is so, I recommend you to be very careful how you cancel the appointments, the reasons must be well grounded and you shall always help the client, i.e. finding them a place to a guild colleague, at the same hour, the same services, the same quality, the same. For you have to think that is not very pleasant to find out the day before the event that you do not have MUA anymore.

3. The client says some make-up artists CHARGE MONEY DIFFERENTLY from the clients, quote "doing the price on the spot, depending on how the client is dressed and what purse she has" – I have heard this thing before and not from clients, but right from MUA and I advised them to stop doing it, it is one of the biggest mistakes. I think the client can forgive you if you did not make the perfect ink line on the eyes, but will not forgive you for taking different prices from her. The best thing is to set a price list you assume. If you want to charge a lower price to someone, e.g. from sympathy or from other reasons, then announce that you will make a discount, but never charge more just because the person on your chair has a Chanel purse.

4. The client says some make-up artists ARE GUILTY of how their complexion looks like – My question is how much care has the client of her complexion? Does she use a good cream, does she care her complexion before the event, she does extractions from time to time? Communicate with your clients and find these details before applying a foundation cream.

What problems have you encountered?

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