Stiu ca nu este chiar sezon, ci dimpotriva, abia incepe postul Pastelui, insa foarte multi makeup artisti isi “fac iarna car si vara sanie”, asa ca isi pregatesc stocul pentru perioada ce urmeaza. Mai ales cand primavara de obicei sunt reduceri si targuri expozitionale, de unde se pot achizitiona la oferta produsele mult dorite.

Cel putin asa sunt clientii mei. Clientii mei pregatesc stocurile, caci prefera sa faca smart shopping, nimic in graba sau la supra pret, si sa cumpere treptat, chiar si in aceasta perioada cu mai putine programari.

Cu o astfel de preocupare, e normal ca makeup artistii sa isi faca stocul in functie de programarile pe care le au stabilite in perioada urmatoare si mai ales in functie de mirese. Miresele, cele mai importante cliente din tot anul, carora le acordam atentie dubla. Ce poarta miresele cel mai mult? Gene banda sau manunchiuri?

Daca ar fi sa ma iau dupa comenzile mele as spune ca suntem undeva la egalitate 50% vor banda, 50% manunchiuri. Care este totusi realitatea?

Am auzit de mirese care se feresc sa aiba banda, de frica sa nu se dezlipeasca. Daca daca banda e una si adezivul pe masura (asa cum este cazul celor Andra Cosmetics), atunci cu siguranta nu ar trebui sa existe aceasta frica.

Alte mirese spun ca indiferent de cum aseaza makeup artistul genele manunchiuri, tot cele banda arata cel mai spectaculos si atunci le prefera pe cele banda.

Daca as fi iar mireasa acum probabil ca le-as alege pe cele manunchiuri. Imi place sa aranjez in felul dorit de mine genele, incat sa completez fix acolo unde este necesar. Dar am prieteni makeup artisti care iubesc genele banda si le promoveaza doar pe ele catre mirese. Poate din acest motiv numarul 05 de la Andra s Wink este cel mai bine vandut produs din gama.

Curioasa fiind in continuare, am facut un studiu pe 100 de cliente, iar cifrele spun ca 65% dintre mirese doresc gene banda si 35% doresc manunchiuri.

La voi cum stau procentele?

Pe curand,

A voastra Andra

What brides wear most often, strip eyelashes or bundles? 

I know it's not the season, on the contrary, the lent is just starting, but many makeup artists “in fair weather prepare for foul”, so they are preparing their stock for the upcoming period. Especially when during spring there are usually discounts and exhibition fairs, where you can buy on sale the much-desired products.

At least that's how my clients are. My clients prepare the stocks because they prefer to do smart shopping, nothing in a hurry or over price, and buy gradually, even at this time with fewer appointments.

With such a concern, it is normal for makeup artists to do their stock according to the appointments they have set in the next period and especially according to brides. Brides, the most important customers of the year, to whom we pay double attention. What do brides wear the most? Strip eyelashes or bundles?

If I were to judge according to my orders, I would say that we are somewhere at a tie 50% want strip, 50% bundles. What is the reality, though?

I have heard of brides who avoid having strip, for fear of detachment. But if the strip is one and the adhesive is suitable (as is the case of those from Andra Cosmetics), then certainly that fear should not exist.

Other brides say that no matter how the make-up artist puts on the eyelashes bundles, the strip ones still look the most spectacular and they prefer the strip ones.

If I were to be a bride again now, I would probably choose the bundles. I like to arrange the eyelashes the way I want, so I can fix it where necessary. But I have make-up artist friends who love strip eyelashes and only promotes them to brides. Maybe, for this reason, Andra's Wink number 05 is the best-selling product in the range.

Being curious still, I have conducted a study on 100 clients, and figures say that 65 % of brides want eyelashes with strip and 35 % want bundles.

How about your percentage?

See you soon,

Yours Andra

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